In a major development reported by Bollywood media, Anil Thadani has made headlines by securing the North Indian theatrical rights of the highly anticipated PAN Indian film "Pushpa 2: The Rule" for a staggering 200 crores. This acquisition, on an "Advance Basis," for Sukumar's directorial venture has set a new benchmark in pre-release business dealings, eclipsing all previous records.
Anil Thadani's acquisition marks the largest deal ever for a film in the North Indian region, surpassing the previous record held by SRK's industry hit "Jawan" by a substantial 50 crores margin. To ensure a profitable venture, the film must rake in a minimum of 400 crores nett in the Hindi heartland, failing which the producers would need to compensate the distributor.
"Pushpa: The Rise" has already garnered significant attention among Hindi audiences, with the first installment exceeding expectations and grossing over 100 crores nett. Despite initial doubts, the Allu Arjun starrer proved its mettle, sparking anticipation for its sequel.
The burning question remains: will "Pushpa 2" surpass the opening day, weekend, and lifetime total records set by Shah Rukh Khan's "Jawan"? Can it generate the same frenzy as "Baahubali 2"? Only time will tell. Scheduled for a grand release on August 15, 2024, this action-packed drama is poised to captivate audiences across the nation.
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